Why Using Free in Your Subject Line
Could Cost You Big

From Concept to Creation—5 Simple Graphic Design Tips for Non-Designers

Campaign Overhaul—A FetchRev Marketing Transformation Story

At some point, Webster's Dictionary should have to re-write the definition of a headache as creating a perfectly legitimate online offer only for it to end up being flagged and sent hurtling helplessly into the infinite abyss of a Spam folder.
Not to get too graphic, but when it comes to building a brand—design is essential. So maybe art school was never really in the picture, and perhaps you have enough trouble color coordinating your clothes to even considering properly branding your business on your own, but that's perfectly fine. 
We may not style hair or refurbish homes, but here at FetchRev, we like to think of ourselves as part of the makeover industry. Our most rewarding projects are ones where we transform underperforming campaigns into money-making landing pages, with a few optimization tweaks—and a bit of creative secret sauce.
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LIVESTRONG.COM: What Size Softball Glove to Use for the Infield

Campaigns 101—Creating a First-Class Back to School Special

3 Email Marketing Tips to Maximize Your Mother’s Day Results

The proper-sized softball glove for the softball infielder will make a noticeable difference. Opting for a smaller glove at second, third and shortstop will provide the fielder with a greater amount of control and a quicker transfer from glove to hand. As longtime NCAA Softball player and coach Cindy Barstow notes: "The glove doesn't catch the ball -- your hand does -- the glove only protects your hand."
Back to school season brings the sounds of children chattering as they wait for the bus, the bright white reflection of sneakers that have yet to touch the blacktop, and a full-scale rush on pencils and graphing calculators. For students from kindergarten through college (and their parents), the month of August is hot with retailers one-upping each other with the best prices on clothing, school supplies, and more. 
The third-most popular holiday in terms of consumer spending is also one that tends to sneak up on us the most. With spring in full swing, barbecues heating up, and beach season beckoning, a day devoted to Mom catches even the most conscientious of us by surprise. As marketers, we can capitalize on both people’s propensity to spend on indulgences for their mothers, as well as their tendency to wait until the last minute. 
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Are the Cardinals Doing Right by Adam Wainwright?

Billy Beane and the Shadows of 2005

In Remembrance of Brad Halsey

The defending World Series champion St.Louis Cardinals have faced an uphill climb in their quest to return to the postseason in 2012. Staff ace Chris Carpenter has missed the entire season due to nerve-related shoulder problems that led to surgery, and Adam Wainwright has dealt with bouts of inconsistency in his return from Tommy John surgery. 
Have we reached event horizon? For those who operate from a less than celestial perspective, an event horizon is simply the point of no return. My two-part question in the correct context begs to ask whether Friday’s groundbreaking trade of Josh Donaldson signifies yet another rebuild, and judging from the mass reactions on Twitter does it make you question your Oakland Athletics fandom?
When I think back to 2006, I often find it hard not to smile. On a personal level I was finishing college with a degree in Creative Writing, my career of choice was beginning to manifest, and my favorite baseball team – The Oakland Athletics had returned to relevancy and finally emerged victorious in an ALDS series to boot. In short, it was a good year even if the A’s had fallen short of their ultimate goal.
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